However, Microsoft has clearly learnt some lessons – the choice of layouts (‘Focused’, ‘Inspirational’ or ‘Informational’) are worth investigating to dodge the msn.com-style assault on the senses, and make Edge feel more like a clean, distraction-free tool for daily use. Some of Edge feels painfully similar – upon downloading, you’ll be immediately (and repeatedly) prompted to import favourites from your other browser (just in case your current browser is an organised place you inexplicably wanted to move away from to win a bet/to fulfil an ancient prophecy/because you work for Microsoft.) But, beyond the snazzy new logo, is 2020’s new Edge worth your attention? Possibly the most frustrating thing for Microsoft is that there’s actually little wrong with Edge – at least as far as most users will recognise. Edge was re-launched this month, having been completely re-structured on Google’s open-source Chromium source-code. Now it’s 2020, and in a world dominated by Google Chrome and mobile web browsing, Microsoft is trying again. Like Internet Explorer, Edge suffered from the image of being the beige option among more exciting browsers, and never regained the kind of 95% market domination IE enjoyed in the early 2000s, before Microsoft was required by US anti-trust law to offer Windows users their choice of default browser. Since Internet Explorer was re-branded in 2015, take-up has not been enthusiastic.
‘It’s time to expect more’ declares Microsoft upon the release of Microsoft Edge – a double-edged tagline if there ever was one. Email Security, Filtering & Threat Protection.
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