Despite it growing, it’s not grown anywhere near the amount to reflect any substantial or even mildly notable switching by the searching public. But if you look at what people actually do, virtually none of them make efforts to have more private search.ĭuck Duck Go’s growth is an excellent case study to prove this. Big majorities say they don’t want to be tracked nor receive personalized results. If you ask people about search privacy, they’ll respond that it’s a major issue. People don’t care about search privacy, and Duck Duck Go’s growth demonstrates this.ĭon’t get me wrong. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. This is way more convenient, as in Google’s case, most internet users don’t bother looking further than the first page.Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Instead, you’ve got a single endless scroll. You can use it on both a desktop and mobile browser.ĭuckDuckGo also doesn’t split its search results across multiple pages. DuckDuckGo is a stripped-down search engine, which doesn’t offer you many additional features, but instead focuses on its main function - providing a quality and private search experience. While it functions primarily as a web search engine - using it is very similar to making a Google search - DuckDuckGo also has its own apps and extensions for all major operating systems and internet browsers.
It doesn’t profile its users according to their search patterns, and everyone gets the same search results. Unlike Google and other mainstream search engines, it offers no personalized search results, making it harder to get caught in an information echo chamber.
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